If we are to believe the hype, Samsung’s revolutionary folding handset with take smartphone tech into a whole new era. The subtext is also that it will take Samsung back to the top of the tree, after the huge chunks that relative newcomer Huawei has taken out of its market share over the past year. So what is the truth behind the hype, and should we all be rushing to part with $2,000 when the Fold hits the shelves next month?
Samsung came in for some stick following its recent Galaxy Unpacked event, when it adopted a “do not touch” policy for the new flagship product. Nevertheless, attendees were able to see some of its key features, albeit from a safe distance. The app continuity function allows users to start operating an app on the external display, then unfold the phone to continue on the full 7.3 inch screen. This was showcased using Google Maps, but could be a real boon for gaming enthusiasts. Many mobile games, such as those on this site, are increasingly complex, and problems with small or fiddly controls will be negated with the potential to switch to a larger screen.
More cameras than a Nokia 9
Three months ago, the world stifled a chuckle as the Nokia 9 leaped into the Smartphone fray boasting a ridiculous five cameras. Samsung was clearly not going to put up with this, and the Galaxy Fold has six. These include three rear cameras, two front cameras and one cover camera. The specs range from 8 to 16 MP and include ultra wide, telephoto and depth sensor capability.
Multi Active Window
This function is a further indication of how smartphones are continuing to close the gap to desktops. With Multi Active Window, users can have three apps running at once. So just like on your home PC, you can be streaming the football, chatting to friends about it on Facebook and keeping an eye on your email inbox, all at the same time.
Aimed at middle aged male multitaskers
As the above functionality suggests, Samsung is pitching its new device at busy people on the go. However, it has, perhaps, scored another own goal with the assertion that the main target market is “men in their 40s.” Quite why women are absent from the target demographic is unclear, unless Samsung feels that a $2,000 folding smartphone will be competing with motorcycles and sportscars in the “mid-life crisis” market.
One in a million?
Samsung has always said that the fold will only be available in a limited production run. Initially, this was expected to be in the hundreds of thousands, but the latest whispers from those within the hallowed walls at Samsung suggest that a total of one million handsets will be manufactured. If you want to be one in a million and have a spare $2,000 to hand, the Samsung Galaxy Fold will officially be available for purchase on 26 April.