Some Factors that Affect the Performance of a Facebook Ad

Facebook ad

Facebook is one of the most commonly uses means of social networking. There was a time when it was actually majorly used in order to reconnect with old friends who had somehow lost touched in the past due to lack of technological development. However, this is no longer the case now. In fact, Facebook has become so influential now that there is no company which does not have a Facebook page. Now, you must have heard that there are ways in which you can post ads on Facebook. While it may actually seem like a good idea because you will be able to get access to filtered viewers as per your choice, you also need to understand that there are several other factors that actually have an influence on the performance of the Facebook ad. Read ahead now to know what some of these factors are.

  1. The quality of the advertisement: First of all, you need to check the quality of the advertisement that you are posting. This means that it should have all the necessary details regarding the product or the service that you are providing. When the quality is good, you can be sure that there are high chances of the lead generation that will then transform into sales.
  2. The time when it is posted: Secondly, the time when you post the ad is important. You must be aware of the fact that there are certain times of the day when the social networking site enjoys more traffic. This is most likely on the weekends when people have an off and have ample time to invest connecting with others. Other than this, specific times of the day have also been known to have higher engagement. The more active people are, the higher your chances are to get spotted.
  3. Call to act: The call to act refers to a very simple feature that is present on you ad. Well, to make the explanation clearer, let us first consider an example. Have you come across an ad which has a button for ‘book now’? Well, that is exactly what we are referring to. When you have such services on the ad, it makes the work simpler for the viewers. This is why there is a high conversion rate and they are urged to do it as soon as possible.
  4. The images that are used: Last but definitely not the least, the images that you post in your ad need to be checked. They should be of high quality and there should not be any unwanted background to them. this will help you to ensure that the audience is able to give one hundred percent focus on the object at hand and nothing else. Usually, images have been known to attract attention instantly. This is why you should be careful of the images that you pick for your ad. They actually have the power to make or break our entire ad campaign.

 

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