One of the greatest challenges most business owners face is how to generate more sales.
Crafting high-quality content, enhancing the domain authority of your site, leveraging video, and optimizing your site speed are few ways how you can leverage your site and boost your sales.
Also, keep in mind that you shouldn’t just focus on the number of visitors on your site. A lot of users will find their way on your site, but will not take action.
So how do you turn those visitors into leads, and leads into conversions? In this post, we’ll talk about the eight tips on how you can improve your website’s conversion rate.
1. Ensure that your site loads quickly
Gone are the days when people have to dial up the internet and have a slow load time. Most users expect your site to load within two seconds or less.
If it takes more than three seconds to load, 53 percent of site visitors will abandon a page. Therefore, having a quick loading webpage significantly affects your conversion rates.
Fortunately, several tools let you analyze and test your page’s loading time. Google has a free tool called Pagespeed Insights. It lets you know the specific actions that you need to take if you want to boost your page loading time. Similarly, Yahoo!’s YSlow and Pingdom are excellent tools as well.
2. Optimize your conversion funnel
There are four main segments in a basic conversion funnel ‒ initial awareness, interest, consideration, and conversion.
Now, from that basic formula, know precisely what makes your prospective customers self-aware, what catches their attention, entice them to consider your product. That way, they’ll convert in the end.
3. Leverage the use of videos
You might be asking why videos are so popular these days.
Well, it’s because they’re easy to consume and conveniently accessible to web users. It captures people’s attention for extended periods, and it also has more information than texts and images.
Videos effectively convey actions, emotions, and explains concepts and ideas a lot easier. No wonder that it has higher click-through rates (CTRs) and better ROI than plain texts.
Also, crafting highly engaging videos make people spend a long time watching the content, and as a result, increasing your “dwell time.” High dwell times translate to Google that your page is something of value.
So, the more dwell times you’ll have the better your rankings will be. This would lead to better traffic in your site and more conversions.
4. Create a page for your blogs
Adding a blog on your site gives you an excellent opportunity to add fresh content regularly.
Search engines love fresh content and the interactivity of your blog increases the chance to bookmark it and share it on their social networks.
Use your blog to promote a campaign and give relevant information about your niche. Also, place calls-to-action that directly link to your other blog posts, special offers, products, and services.
5. Include live chat on your site
Users prefer live chat as compared to other forms of communication. Over the last couple of years, live chat rose in popularity. Tools have improved since then as a lot of companies realized its value.
Today, people regard it as a natural means of communication online.
Moreover, customers feel valued as it shows that your company is there to speak to them and address their concerns. There are excellent live chat tools that you can use such as Intercom, Olark, and Drift.
6. Keep your web pages simple
Ideally, your web pages shouldn’t be too complicated to an average user. Chances are, most of these prospects are probably visiting your site for the very first time.
According to Sytian Productions, a top website designer in the Philippines, “Make your site incredibly easy to use. Have a clean and minimalistic layout, and make your navigation intuitive.”
7. Implement landing pages
To reach your target audience and to generate more leads, you need to have a landing page that’s designed to increase conversions.
The purpose of landing pages is to capture leads, and warm users up before sending them further in the conversion funnel.
Be consistent with the facts that you present and create a sense of urgency. For instance, placing the word “Limited Time Offer Only” will compel users to act immediately.
8. Make sure that your PPC ads are relevant
Ensure that your PPC ads are highly relevant to the keywords that your target audience is using.
Moreover, you’ll have better conversion rates if you are targeting long-tail keywords. Unlike short-tail keywords, they’re less competitive and easier to rank for. Moreover, those searchers are most probably in the late stages of the buying cycle and are more likely to convert.
Over to You
The key to having a highly converting site is always to test and experiment what works best for you. For optimal conversions, there’s usually no one-size-fits-all strategy. Figure out what works for you, and stick with it.