The world’s most popular video sharing platform YouTube has become extremely popular not just for entertainment purposes but also for business purposes too. It allows users to interact with other users on YouTube through uploading video content. The platform’s smart phone application is also highly popular. After Google took over YouTube in 2006 Google Plus accounts of the users were also linked to it. YouTube has now more than 1 billion users and this number seem quite attractive for businesses around the world to target the customers here. Given the potential of this platform for benefiting your businesses it becomes extremely important to make use of it to its fullest. It can totally transform your marketing campaign by making target customer specific advertising campaigns and uploading them in video content format to make it accessible to the audience. There are several ways you can use various functionalities provided by YouTube to make this happen and benefit your business.
1) Once you create and setup your account on YouTube you need to customize your profile with all the information related to your business. Customize your channel by adding the channel art. You can add you logo and timeline in the footer section. Fill out all the information related to your business that you feel is important. Your target customers should get an idea about your business and what it is about by looking at it at a first glance. After all social networks provide a chance to convert these customers into loyal ones.
2) After customizing your channel it is equally important to interact with others on YouTube. Sharing your video content and interacting with them through comment section is what we are talking about. The site also allows the users to share the videos on other social media platforms like Facebook, Twitter, Instagram etc. so as to have a wider reach.
3) YouTube can be used effectively for advertising through ad videos. These videos can be used either at the start or at the end of other popular videos on YouTube viewers sometimes have the option to skip the ad videos, and the ad providers are charged only if the users view the complete video. You can also advertise by making your own personalized video through your channel or by using the YouTube live functionality.
4) Also making sure that you content is authentic and the frequency of the upload should be good enough for users to be in touch with you. You need to upload the content regularly in order to develop a loyal customer base.