Apple buys start-up that uses podcasts for personalized playlists

Apple bought scout fm. That company created technology to create personalized playlists from podcasts based on interests for users. They should give the illusion that users are listening to radio stations

Apple has since discontinued Scout FM’s services, writes Bloomberg. Also the site is no longer online. As a start-up, Scout FM wanted to focus on making podcast listening as much as radio by grouping podcasts into areas of interest and putting playlists together for users.

That personalization worked with a form of artificial intelligence, while the playback worked, among other things, through Apple CarPlay, the software to use an iPhone on the screen of an infotainment system in the car.

The company was an idea of, among other things, several employees of Medium. It is unknown if and when Apple will use Scout FM’s technology. Apple was the first to distribute podcasts on a large scale fifteen years ago, but after creating the Apple Podcasts app, the company hasn’t done much more with the medium.